Pinterest ‘Rich Pins’ Brings Riches to Retailers – Digiday

•gennaio 22, 2014 • Lascia un commento

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Pinterest ‘Rich Pins’ Brings Riches to RetailersDigidayThe importance of Pinterest to retailers has become undeniable over the past year.

See on digiday.com

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Why fake Facebook and Twitter users are a nightmare for advertisers – Telegraph.co.uk (blog)

•gennaio 20, 2014 • Lascia un commento

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Why fake Facebook and Twitter users are a nightmare for advertisersTelegraph.co.uk (blog)Take Twitter. In November 2013, the company stated it had 232 million monthly active users.

See on blogs.telegraph.co.uk

What Great PowerPoint Slides Look Like | Mr. Media Training

•gennaio 20, 2014 • Lascia un commento

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In this slide show, you’ll see several “before and after” PowerPoint slides that show you the worst — and best — practices for PowerPoint. Great advice from Brad Phillips.

See on www.mrmediatraining.com

Social Signals Can Enhance Your SEO Campaign

•novembre 25, 2013 • Lascia un commento

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“People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.

 

With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.

 

What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media”.

 

Read More: http://memeburn.com/2013/11/social-signals-can-enhance-your-seo-campaign-heres-how/

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DThe four key challenges of managing media convergence

•novembre 21, 2013 • Lascia un commento

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The ever-evolving media landscape presents significant challenges to marketers.

 

Brands are now required to work out how best to communicate across a growing number of channels ranging from traditional media to digital environments, all the while maintaining a consistent message and identity.

 

To find out how marketers are adapting to deal with the change in the way that people engage with media channels, Econsultancy and Mediaocean have today published a new report entitled Managing Media Convergence. The report is based on a survey of 124 agencies as well as in-depth interviews with 18 executives from agencies and brands, all with significant interest and experience in managing media.

 

It covers how to define the convergent environment, identifies pain points in managing new workflows and examines how the measurement of media is evolving as a result. The author identified four key trends running through the report. These are …

See on econsultancy.com

How to Be More Valuable to Your LinkedIn Network

•novembre 19, 2013 • Lascia un commento

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While people are generating leads on all of the social media sites, LinkedIn is the #1 choice for business networking and business-to-business marketing. According to the 2013 Social Media Marketing Industry Report by Social Media Examiner, 70% of marketers surveyed are using LinkedIn, and 64% plan to increase their use of the site.

 

In this blog post series about how social media and blogging work together, we’re looking at how blogging helps you make a valuable contribution to your social media communities in three different ways. Today we’ll apply these to LinkedIn:

1. Expand your mind

2. Expand your relationships

3. Expand your influence…

See on www.steamfeed.com

Social media, serendipity and the power of trivia

•ottobre 29, 2013 • Lascia un commento

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See on Scoop.it – Personal branding and social media
“ For most of us – and certainly anyone reading this blog – social media plays a significant role in our lives. We keep track of our friends’ lives…

See on socialmediastrategy.tumblr.com

 
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